PR COMMUNICATION RELAUNCH
In 2017 we started to work as a local PR agency for the well known shoe producer with a huge tradition in Czech Republic - the BATA company.
The main task in 2017 was to bring the PR communication back on track after few years of silence.
We started with SS2017 Press Day which was the first meet up with media, bloggers, influencers and stylist where the new strategy and also ambassador was introduced. We had 55 people coming spreading the info around social media that day. Overall, the press day brought more than 30 outcomes communicating new strategy, collection and ambassador.
BATA FASHION WEEKEND
The other big project for BATA last year was Bata Fashion Weekend where we participated on the local PR campaign focusing on delivery interviews and outcomes with dedicated board members of BATA Global.
We deliver 100% on demand bringing 22 outcomes in print and online media including radio.
COLORS OF OSTRAVA
During the year we supported Bata in various other projects such as limited collection of shoes for Colors of Ostrava, the biggest music festival in the country organizing pre-festival show in the Bata Flagship store in Prague, communication of BATA Bullets or FW17 collection when we use the occasion to seed the influencers with prefered shoes. For 2018 we remain as full service local PR agency for the company.
Feb. - Dec.
2 166 286 EUR
PR media value