While the brand has been growing throughout the years it has become more and more important to introduce it to the international press and public with an overlap in the Czech Republic. They spent a lot of time together considering all the options which resulted in a decision to go to the PREMIUM fashion trade show and Fashion Week in Berlin.

This decision was only the beginning. Additionally, the designers in CHATTY were preparing 4 collections in 2014 to get on the international fashion calendar, but also to fulfil the needs of local customers. They were challenged to find ways of gaining financial support, not all addressed companies were willing to support the brand at the time.

Therefore they decided to be the first fashion brand in the Czech Republic to try crowdfunding and raise the money for the administration fee at PREMIUM Berlin.

Andrea was leading the project, communicating with representatives of HitHit – a local crowdfunding portal, and preparing a communication strategy and presskit which gained a great deal of media attention and can now be described as a success story. The project ’CHATTY goes to Berlin’ brought attention from all major media houses bringing the success story to life through several interviews and articles. After four weeks, the money was raised successfully and CHATTY went to Berlin.

 

Activities:

Deal with the Mercedes Benz Fashion Week Berlin on behalf of CHATTY – presentation of the brand with the aim to be selected for the fashion show

Price deal at MBFWB

Application form for the PREMIUM Berlin including brand presentation with the aim to attract the PREMIUM Team and be selected to participate

Communication strategy for ’CHATTY goes to Berlin’ crowdfunding project

Video project for the crowdfunding portal with Matej Tresnak and Jiri Svorc

International and local communications materials for SS15 collection presented in Berlin

Coordination in Berlin