JOHN REED FITNESS MUSIC CLUB
BRAND LAUNCH - FULL SERVICE
The year of 2017 was in the name of John Reed Fitness Music Club as we won the pitch and started to work for one of the biggest fitness company in the world McFit Group which was gonna open one of their first conceptual fitness in Prague.
As an agency this was a great challenge as we covered everything from campaign planning and media buying to communication, social media management and PR strategies, nevertheless we also organized the big launch event for press and VIP public including the video and photo production and celebrity and guest management.
180 711 EUR
PR media value
cool kids, celebs and journalists