JOHN REED FITNESS MUSIC CLUB
BRAND LAUNCH - FULL SERVICE
The year of 2017 was in the name of John Reed Fitness Music Club as we won the pitch and started to work for one of the biggest fitness company in the world McFit Group which was gonna open one of their first conceptual fitness in Prague.
As an agency this was a great challenge as we covered everything from campaign planning and media buying to communication, social media management and PR strategies, nevertheless we also organized the big launch event for press and VIP public including the video and photo production and celebrity and guest management.
PR
We brought few ideas to support the launch of the brand which were perceived as a best practice for the company. The effective way how to attract public eyes with brand was to bring some influencers to Berlin to live and feel John Reed Fitness Music Club before it was open and through them to describe new fitness concept coming to Prague. Also, we managed to organise pre-opening activations in Prague as guerilla music workout - street dance perfomance.
EVENT / INFLUENCERS
Invited 350 guests including celebrities and influencers attended our training party, we had over 81 press people and bloggers/influencers coming for the press part.
MEDIA
We provided 360 media communication of the launch campaign including OOH, Radio, On-line and Social media
180 711 EUR
PR media value
85% TA
media coverage
350
cool kids, celebs and journalists