adidas EURO 2024
services: Careful selection of football fans and influencers, media buying of the space, PR strategy and planning, preparation of PR materials, interviews handling, influencer marketing promotions including negotiations of the outcomes and promotion,, press trip event with influencers and media.
Multi-phased project “You Got This” dedicated to one of the biggest event of the year EURO 2024 with different angles and storytelling.
PR support of each phase of the project including the promotion of local amplification with Tomáš Souček. Influencer marketing promotion of the project & adidas brand as a main partner of EURO 2024 with exclusive football experience including press trip to the football match and visit to the Berlin’s House of adidas Football, complemented with an influencer match—all in adidas gear.
