Zalando Designer Dinner
We created memorable experience for invited guests closely linked with the Designer campaign.
We hosted an intimate dinner as an opportunity to expose wider Zalando Designer offering but also to show off the brand’s new showroom to the press, stylists and influencers and most importantly introduce Zalando Designer campaign including film with Lachlan Watson.
The whole dinner was inspired by atmosphere in the Zalando Designer film. The set design, flowers decoration and all little details which enhanced the Designer vibe. Of course presentation of new designer pcs was part of the show as well.
One of the invitees was designer Jan Černý who announced together with Zalando representatives his collection launch at Zalando and gave personalized gifts to the attendants.
The intimate atmosphere helped to build stronger relationship with media, stylists and designers invited and will hopefully become a building block of longer term objectives of the Designer proposition.