Zalando Slovakia Launch
Services: Careful selection of suitable influencers, shooting and video production, event organization and media relations.
Brief: Welcome Zalando at new market.
To strengthen the relationships with influencers and media within the event and introduce Zalando in the best possible way as a lifestyle platform.
Show Bratislava as a recognizable city full of stylish people who are not afraid to show who they really are and make their own city so damn cool as their style.
Create buzz on social media and introduce the brand to the media.
Concept: Celebrate individual style of the Slovakian influencers and talents.
Our goal was to introduce Zalando through influencers and their unique style and create beautiful pictures and videos which we could use on social media and at the same time welcome Zalando on Slovakian market.
Photos should show own personal style of the influencers and enhance the beauty of the capital city which can be recognized by everyone.
