TRENDS IN ALCOHOL CONSUMPTION IN THE CZECH REPUBLIC
Rémy Cointreau Czech Republic and their Marketing Director Ondřej Roček approached Andrea to cooperate on an interesting consumer research project.
The project involved changing trends in alcohol consumption in the Czech Republic. The primary focus being the rising popularity of imported brands and changing of local drinking habits in both pubs and house parties.
It was quite a challenge for Andrea. After a briefing with the client she prepared a communication strategy with three phases. The first one was dedicated to the start of Rémy Cointreau’s proactive corporate communication, the other two to Metaxa. It began with a press conference - presenting consumer research covering trends in alcohol consumption for all major media houses. To achieve the most out of the project and the atmosphere, Andrea came up with the idea to organize it in a rented flat in the center of Prague.